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Thomas Friedman Interviews Reid Hoffman and Ben Casnocha
Thomas L. Friedman is really a The big apple Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.
Whatever you could very well be thinking if you apply to get a job today, you are able to make certain your prospective employer thinks concerning the problem this: Can this individual add value every hour, every day--more than the usual worker in India, a robot, or even a computer could? Can they help my opportunity adapt by not only doing the work today but also reinventing the job for tomorrow? And can she or he adapt with all of the change, so my opportunity can adapt and export more to the fastest-growing global markets? In today's hyper-connected world, more plus more companies cannot and will not hire those who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one with the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he is about the board of Zynga, was a young investor in Facebook, and sits around the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's the method that you can build your job today." Here's our brief chat about their book.
Tom: You're a serial entrepreneur and venture capitalist. Why do you glance at the should offer this message?
Reid: As you write in That Used to Be Us, our country faces enormous challenges. The path towards the American Dream has changed. We desired to focus on the individual professionals can do to survive and thrive in a very flat world. The premise of the book is that most of us are entrepreneurs in our own lives. We have to act as CEO of our careers, take charge of our professional future, and be globally competitive.
Tom: Really? Anyone can be an entrepreneur? Really? Even me?
Reid: Not just can anyone be an entrepreneur, nevertheless they must be. Even you, Tom! Not everyone ought to start companies, but everyone has to be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs whenever they start and grow companies. For example, entrepreneurs can both be persistent over a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what is happening within the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.
Tom: Who could be the market because of this book?
Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a novel for folks just starting out, and equally for folks midflight of their career who need to reinvent, restart, or reimagine their career as though it were day one, just as if these folks were in permanent beta. We think that's most people, and finally everyone.
Tom: What can it mean to get in "permanent beta?"
Reid and Ben: Technology companies sometimes keep your "beta" label on software for a period following your official launch to stress how the product is not finished, so much as ready for that next batch of improvements. For entrepreneurs, finished is an F-word. Great companies will more often than not be evolving. Finished ought to become an F-word for all those of us. We have been all works in progress. Each day presents an opportunity to understand more, do more, be more, grow more in our method of life and careers. You will have to adapt and evolve forever--that's permanent beta.
Tom: Why the urgency of The Start-up of You?
Reid and Ben: A billboard that when ran down the 101 highway in Silicon Valley summed it pithily: "A million people can perform your job. What allows you to so special?" We wanted to give people tools to consider charge of their lives, with out to wait around to the government or possibly a company to rescue them.
Tom: Is China gonna eat America's lunch?
Reid and Ben: National competitiveness is often a reflection of the individual competitiveness of the citizens. The question for every American is, "Is a specialist in China planning to eat your lunch?" Some will likely be competitive, and several will not. And the distinction isn't set in stone. Just look at Detroit. All of us have to have a very plan for buying ourselves every day.
"Being an entrepreneur isn’t really about starting a business. It’s a method of looking on the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in or want to become in The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, Ny City
"Everyone, women and men alike, needs to think big to succeed. This can be a practical book that explains how to consider control and develop a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
"Forging a fulfilling career is a with the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and techniques to assist each folks create the job life we want."
-Gretchen Rubin, author with the #1 bestseller, The Happiness Project
"The Startup of You" describes how to take the Silicon Valley way of creating a life: start with an idea, and work over your entire career to transform something remarkable. In the entire world today, I do believe that this startup method of life is necessary. This book distills the real key techniques necessary to succeed."
-Jack Dorsey, co-founder of Twitter, co-founder of Square
“Silicon Valley revolutionizes entire industries from the approach we take to work. It is now time and to export our playbook towards the rest from the world. The Startup of You is always that key playbook: it will allow you to revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to get a successful entrepreneur not in a very particular company but in the most significant enterprise of all: your life."
-Cory Booker, Mayor of Newark
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you the way to live, learn, and thrive in a very networked world."
-Joi Ito, Director, MIT Media Lab
“In points during the change and uncertainty...adaptability creates stability. It is insights similar to this that will make The Startup of You this type of compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship in to a potion for private success, regardless of your respective career plans.”
-John Etchemendy, Provost, Stanford University
"The same extraordinary vision and timing that enabled Reid to found LinkedIn is yet again on display together with his book "the start-up of YOU." His central thesis, that all individual can be helped by acting because the entrepreneur of their own life and career, hasn't been more valuable of computer is in today's increasingly globalized, competitive, and networked world."
-Jeff Weiner, CEO, LinkedIn
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